8 Steps of Writing a Perfect Story Resume | Brand Yourself in Resume

How do you brand yourself? With the help of an effective resume or powerful resume, a recruiter can be impressed. AspirationJobs presents 8 steps of writing a perfect Story resume which differentiates you as an individual and does not make you lose your identity amongst the thousands of look-alike Resumes. And every individual has a story to tell and that is how you make it interesting and stand out. Would you not be more interested in listening to me if I told you that I have a story to tell rather than I just making statements? Majority of the job seekers just follow a template-based format with common and repetitive vocabulary. With the attraction to use keywords which are common in the domain and industry, a job seeker forgets who he/she is as an individual. The identity is lost. Hence the hiring manager is not engaged with your Resume and you miss out on the opportunity of receiving an interview call.

 

Tips on Writing a Perfect Story Resume for Job Seekers:

Let me share with you  8  steps of writing a Story Resume:

1] Headline vs name: The reader needs to instantly know why he should read your Resume. Your name is not as important as is a clear announcement of who you are which is in the title. Keep your core domain expertise in mind and devise a crisp 2/3 word headline. For example an experienced sales professional can say any of these- Sales leader, B to B Sales expert, Banking sales professional, Media sales achiever, Sales head. Or a Business head can use Finance Business head or IT Business head and so on.  It also depends upon your current career objective. You can tweak it accordingly.

2] Core expertise: Next pick only those areas of your core expertise which are your strengths. Do not keep adding multiple areas just because you have heard that they are part of an online search keywords vocabulary.  It confuses the reader if for a hardcore mid-level sales professional , headline  mentions as – sales, marketing, business development, branding , conceptualising, product management,  relationship management, P and L. Instead  mention – Sales, B to B Bales, relationship management , vendor management, team building , negotiation skills, closing large deals, revenue generation. You need to always tweak your core skills and resume content to customise according to the job applied for. That is crucial.

3] Stories of achievements: 99 per cent of Resumes focus only on responsibilities and not achievements.  It is your achievements which are integral to branding you and attract employers. For the responsibility part, your designation is indicative and you can add a very brief description alongside.  Then focus on stories of achievements. As an example of  a sales professional how to present stories, see the difference for yourself :

General way: I have achieved my targets month after month and have been recognised as an outstanding performer.

Story based: The sales in the category of XYZ were way below targets for the previous year. On joining, I analysed the vendor relationships and improved the offering and also restructured the sales team’s responsibility. With constant monitoring tools, I ensured and delivered 110 per cent of target the next year with revenues amounting to XYZ.

See the impact. What you as an individual achieved as a measurable result is important for the employer and helps in building you as a brand.

4] Recent 10 years is enough- For experienced professionals, it is important that the detailing is done only for the past 10 years and not beyond. In such a dynamic world where things keep changing every second, what you did in the initial years of your career if you have to say 14 years experience is not required to be elaborated.

5] Powerful vocabulary: Repetitive words, common vocabulary makes the Resume dull and boring and the reader would lose interest. It is critical to use unique words which define you, not the ones which throw up in the online keyword search. While keywords are important, the focus has to be on your individuality.

6] Formatting and font: It is important to select a simple user-friendly one. It is not required to make it colourful, creative unless the job requirement demands it like copywriters, models and so on.

7] Grammatical errors: Please ensure you proofread it 3 times for grammatical errors. Such mistakes affect your branding adversely.

8] 2 pages: The Resume needs to be crisp and not beyond 2 pages. The resume should be precise and effective, not more than 2 pages.

A strong pitch letter ( commonly called a cover letter ) needs to accompany the Resume to customise as per each job applied for.

Do these and you are well on your way to branding yourself and will certainly attract the attention of a hiring manager.

Also Check: 7 Benefits of a Well Written Resume