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Manager Strategy Planning for A Leading ad Agency

  • Company A Leading ad Agency
  • Experience 6+ years
  • Location Mumbai
  • Salary 18 LPA
  • Position TitleManager Strategy Planning
  • QualificationGraduation

JOB DESCRIPTION

Hi,

Greetings of the day!!

We are looking forward to hiring Manager Strategy Planning for A Leading Ad Agency.

Looking forward to 6+ Years of experience.

CTC: 18  LPA

Job Description:

Role:

  • Create a communication strategy for an advertising campaign which includes targeting the right audience, as well as setting the tone and message of the campaign
  • Write the formal brief and provide the ideal environment for creative development.
  • Combine market data, qualitative research and product knowledge within a brief to enable the creative team to produce innovative ideas that will reach consumers.
  • Liaising with clients to identify specific business problems and develop ideas;
  • Gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail, including demographics, socio-economics and the market for the client’s product and market share
  • Finding an ‘angle’ on a specific product or service on which to base an advertising campaign;
  • Researching the product or service to be advertised, which may involve gaining technical or specific knowledge;
  • Reconciling the differences between consumers’ current perceptions of the brand and the way the client wishes the brand to be perceived;
  • Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.
  • Ability to come up with  innovative ideas that bridge ATL with  web, mobile, creative and digital media and provide solutions to drive growth opportunities
  • Good understanding of digital platforms and an understanding of digital planning

Mandatory:

  • Bachelor’s / Masters degree in advertising or a closely related field
  • A strong body of strategy oriented work portfolio
  • Strong knowledge of brand positioning and industry trends
  • Deep understanding and familiarity with technology and technology trend
  • Must be able to handle numerous projects at one time and meet fast turnaround deadlines
  • Ability to track results and ROI
  • Superior written and verbal communications skills
  • Advanced organizational skills
  • Knowledge of the “Creative Brief” process
  • Team player, collaborative

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